We believe in honest AI. ObtAIn Fitness uses artificial intelligence to deliver personalized coaching, generate content, and power our user experience. This page explains exactly how, where, and why we use AI — and what that means for you.
1. Our AI Philosophy
We use AI as a tool to scale personalized health coaching, not to replace human judgment or deceive our users. Our core principles:
- Transparency: We disclose AI involvement clearly and proactively.
- Honesty: If asked directly whether a coach or piece of content is AI-generated, we will always tell the truth.
- User Control: You can opt out of AI-generated coaching and switch to template-based guidance if you prefer.
- Accuracy: We continuously review and improve our AI outputs to minimize errors and harmful advice.
- Privacy: Where possible, AI processing happens on our own infrastructure to keep your health data secure.
2. How We Use AI
2.1 AI Coaching Personas
Our AI coaches are fictional personas powered by large language models. They adapt their tone, advice, and motivation style based on your goals, biometrics, and preferences. Here is who they are:
🤖 Jax — The Training Partner
Role: Male fitness coach focused on strength, athletic performance, and discipline.
AI-generated: All text, voice, and video content featuring Jax is generated by AI.
Data used: Your fitness goals, workout history, biometric trends, and stated preferences.
🤖 Lucy — The Bilingual Physique Coach
Role: Female physique and nutrition coach. Communicates in English and Mandarin.
AI-generated: All text, voice, and video content featuring Lucy is generated by AI.
Data used: Your body composition goals, dietary preferences, macro targets, and language setting.
🤖 Leo — The Mindfulness Guide
Role: Mental wellness and recovery coach focused on sleep, stress, and mindfulness.
AI-generated: All content featuring Leo is generated by AI.
Data used: Sleep scores, HRV trends, stress indicators, and mood logs.
🤖 Sofia — The Nutrition Specialist
Role: Diet and meal planning coach focused on sustainable eating habits.
AI-generated: All content featuring Sofia is generated by AI.
Data used: Dietary restrictions, weight trends, macro goals, and meal logging history.
🤖 Kai — The Endurance Coach
Role: Cardio, running, and endurance-focused coach.
AI-generated: All content featuring Kai is generated by AI.
Data used: Activity data, heart rate zones, VO2 max estimates, and workout frequency.
🤖 Melody — The Evolving Avatar (Optional)
Role: Bilingual wellness coach based on real user journeys and fitness transformations.
AI-generated: Video and voice content is AI-generated. May incorporate real reference material with consent.
Data used: General wellness trends, community success stories (anonymized), and language preferences.
2.2 AI-Generated Video Content
We use AI video generation tools (including HeyGen, Kling AI, and similar technologies) to create:
- Social media content featuring our AI coaches
- Personalized daily briefing videos
- Educational health and fitness explainers
- Promotional and brand content
Disclosure on AI video: All AI-generated videos include a visible label or watermark indicating AI generation where required by law. In the EU, we include machine-readable metadata (C2PA Content Credentials) to comply with the EU AI Act Article 50.
2.3 Personalized Coaching & Insights
Our AI analyzes your biometric data to generate:
- Daily AI Coach Briefings (sleep recap, daily goals, motivation)
- Workout recommendations based on recovery scores
- Nutrition suggestions based on weight trends and macro targets
- Supplement recommendations (general wellness only, not medical advice)
- Game Ready Score calculations and trend analysis
2.4 Content Remix & Evergreen Library
We recycle and remix AI-generated content across platforms and time:
- Evergreen health tips are reshared seasonally
- Throwback reels feature previously generated content with new context
- Content is translated and adapted for different demographics (senior, prenatal, teen) using new AI personas
This allows us to scale content without talent contracts, renegotiations, or filming costs.
3. What AI Does NOT Do
To be clear, our AI does NOT:
- Replace licensed medical professionals. Our AI coaches provide general wellness guidance, not medical diagnosis or treatment.
- Make decisions about insurance eligibility or pricing. We share data with insurers only with your explicit consent, and the insurer makes all underwriting decisions.
- Access your data without your knowledge. All AI processing uses data you have explicitly provided or generated through your devices.
- Train on your individual data without consent. Where we use data to improve our AI models, it is first anonymized and aggregated.
4. Data & AI Processing
4.1 Where Processing Happens
We are committed to keeping your health data secure:
- Self-hosted AI: Where possible, AI inference runs on our own servers (powered by open-weight models like Kimi K3.0) to minimize third-party data exposure.
- Third-party AI: Some features use cloud-based AI services (e.g., video generation). In these cases, data is shared only as necessary and under strict data processing agreements.
- On-device processing: Where feasible, AI calculations happen on your device (e.g., sleep stage analysis on the ring) before syncing to the cloud.
4.2 Anonymization for AI Training
If we use user data to train or fine-tune our AI models:
- Data is de-identified (names, emails, and account IDs are removed).
- Data is aggregated across many users to prevent individual identification.
- You can opt out of having your anonymized data used for AI training in Settings → Privacy → AI Training Opt-Out.
5. Your Controls
You have full control over your AI experience:
- Choose your coach: Select which AI persona (or no persona) delivers your daily briefings.
- Turn off AI coaching: Switch to template-based guidance with no AI personalization.
- Opt out of AI training: Prevent your anonymized data from being used to improve our models.
- Request human review: If you believe an AI recommendation is incorrect or harmful, contact support and a human will review it.
- Export your data: Download all data used to generate AI recommendations in standard formats.
6. Regulatory Compliance
We comply with AI-specific regulations as they evolve:
- EU AI Act (Article 50): AI-generated content includes visible labels and machine-readable metadata.
- FTC Guidelines (US): We disclose AI involvement in content creation and do not misrepresent AI-generated personas as real people.
- Canada's AI and Data Act (AIDA): We maintain transparency about high-impact AI systems (health recommendations) and their limitations.
7. Limitations & Disclaimers
AI-generated advice is not perfect. Our AI coaches are trained on general health and fitness knowledge, not your individual medical history. They may occasionally provide advice that is not suitable for your specific situation. Always consult a qualified healthcare professional before making significant changes to your exercise, diet, or supplement regimen.
8. Changes to This Policy
As AI technology and regulations evolve, we will update this policy. Material changes will be communicated via email and in-app notification at least 30 days in advance.
9. Contact
For questions about our AI use, to report an issue with AI-generated content, or to request human review of a recommendation:
- Email: ai-transparency@obtain.tech
- Subject line: "AI Transparency Inquiry"
- General Support: support@obtain.tech