Start with Pro. Upgrade when you are ready. Every plan includes your ring, scale, and app sync.
💰 Save $120/year with annual billing. Lock in your rate — prices may increase as new features roll out.
🏆 Average member saves $127/mo on insurance, hotels, and supplements. Net value: +$27/mo after subscription cost.
The higher your tier, the more you save. Premium and Elite discounts can exceed your subscription cost.
One Elite subscription covers up to 4 family members. Each member gets their own ring or watch for personal tracking — but everyone shares the same smart scale and the same Elite discounts.
*2nd user and beyond only need to purchase their personal ring or watch. The scale, app, and all Elite discounts are shared across the family plan.
Run the numbers. Based on average user spending.
*Savings vary by location, insurance provider, and usage. Elite insurance discounts require verified health data sharing with partner underwriters.
Every feature, every tier, side by side.
| Feature | Pro | Premium | Elite |
|---|---|---|---|
| Hardware Sync | Full | Full | Full |
| Ring sleep tracking | ✓ | ✓ | ✓ |
| Scale body composition | ✓ | ✓ | ✓ |
| Watch activity tracking | ✓ | ✓ | ✓ |
| Food & Nutrition | — | — | — |
| AI food photo logging | Unlimited | Unlimited | Unlimited |
| Calorie + macro estimation | ✓ | ✓ | ✓ |
| Macro gap analysis | — | ✓ | ✓ |
| Supplement deficiency alerts | Basic | ✓ | ✓ |
| AI Coaching | — | — | — |
| Daily AI briefing | Generic text | Personalized + voice | Personalized + voice |
| Adaptive AI personality | — | ✓ | ✓ |
| Macro auto-adjustments | — | ✓ | ✓ |
| Sleep + recovery protocol | Basic tip | Full plan | Full plan |
| Analytics | — | — | — |
| Live calorie dashboard | Unlimited | Unlimited | Unlimited |
| Weight reconciliation (Insight™) | — | ✓ | ✓ |
| Weekly summary reports | ✓ | ✓ | ✓ |
| End-of-day close-out report | Basic numbers | Full grade + forecast | Full grade + forecast |
| Perks & Discounts | — | — | — |
| Supplement discounts | 20% off | 45% off | 45% off |
| Hotel discounts | — | 30% off | 45% off |
| Life insurance discount | — | — | 10–15% off |
| Health data passport | — | — | Full verified report |
| Community & Support | — | — | — |
| Leaderboard access | Standard | Elite tier | Elite tier |
| Team challenges | — | ✓ | ✓ |
| Family sharing | — | — | Up to 4 members |
| Support channel | Direct chat | VIP direct line | |
| Early feature access | — | ✓ | ✓ |
| Founder 1:1 call | — | — | Quarterly |
Yes. Upgrade or downgrade anytime. If you downgrade from Premium to Pro, you'll keep Premium features until the end of your billing period.
You'll be prompted to choose a plan. If you don't subscribe, you drop to the Free tier automatically. No surprise charges.
Annual billing locks in your rate and saves you $120/year. It also shows you're committed — and committed users get better results. Win-win.
Elite launches when our insurance partnerships go live. Join the waitlist to be first in line. Premium members get priority access.
One Elite subscription covers up to 4 family members. Each person gets their own ring or watch for personal tracking, but everyone shares the same smart scale and the same Elite discounts. Additional members just need their own hardware.
No. The app works with basic manual entry. But the full experience — sleep tracking, body composition, passive calorie burn — requires the ring and scale. Bundles available at checkout.
Premium and Elite AI reads your logged meals and detects nutrient gaps. When you're low on something, you get a contextual suggestion with a discount code to a partner store. We don't sell supplements directly — we connect you to trusted brands.
Yes. Post your Daily Report to Instagram or TikTok with #ObtAInHealth and tag us. We'll extend your Premium trial by 7 days. Your friends get curious. Everyone wins.